Package includes a 180-day eBook access key plus the online exam.
The purchaser will have access to this title for 180 days from access code redemption.
The Fundamentals of Destination Management and Marketing eBook and Exam (ExamFlex) focuses on evolving trends in the travel and tourism industry and how destination organizations successfully align with these changes. Key to this success are the operations of the destination organization and its place within the travel and tourism industry.
Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this eBook is the first comprehensive guide covering basic functions of the contemporary convention and visitor’s bureau.
Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Upon successful completion of this course, learners will:
- Understand the evolving role of the destination organization and its value to the destination
- Understand the destination organization’s operating environment and structure
- Understand the difference between destination marketing and destination management
- Understand the need for strategic planning and research/data analysis
- Understand who the tourism stakeholders are and how to engage them in destination place-making
For more information and special industry and academic pricing, please contact the AHLEI sales team.